Many people are hosting free teleseminars to build their consulting practices. Free seminars are great ways for prospects to “test drive” you and you content.
People love to sign up for free teleseminars since there is no cost. What could be better for them?
However, the ugly side of this is that research from GreatTeleseminars.com show that only 35-50 percent of people who sign up for free teleseminars will actually show up.
While getting any prospect in the door is a good thing, teleseminar providers should be aware of the tremendous dropoff between registrations and attendees.
GreatTeleseminar.com clients who experience better than average attendance rates attribute success to repeated reminders by email to the participants. One client actually claims a 95 percent attendance rate. How many reminders remains a matter of to be tested by each company, however.
Despite the large dropoff in attendance, marketers still should look at the registrations list in a positive light. It is a gold mine of prospecting since these people have indicated they are interested in your product or service and have given you permission to market to them. You should definitely follow up with information and advice.
Just because people didn’t show up doesn’t mean they don’t want to do business with you. It means they got busy with something else, or forgot. Neither of these reasons are sufficient to toss the prospect’s name in the garbage bin. You must follow up with them.