I did a sound check today before a phone call to make sure the quality was as good as possible. This is standard operating procedure at Great Teleseminars so we can catch potential problems and correct them before the recording begins.
The host sounded great but the guest expert sounded like she was calling from under a sewer pipe in Estonia.
She switched phones and now sounded like she was calling from under a sewer pipe in Latvia.
Then she suggested she call on her regular line “without using a telephone card.”
You might not know this, but the reason phone cards are so cheap is because they use lower quality phone lines and the sound quality is not as good as a regular line. This is okay if you are calling your cousin in Peru and don’t have a lot of money. But if you are conducting a teleseminar for clients who are paying real money, then don’t be penny wise and pound foolish!
The host graciously offered to pay the guest expert’s phone bill (7 cents per minute, times 60 minutes is a whopping $4.20).
The guest expert called back on her regular line and she sounded great!
Isn’t your recording worth $4.20 to move from barely acceptable to just dandy?
So make sure you and your guest experts aren’t using calling cards. Your clients deserve the best.
Founder, PR LEADS Audio Production Company