Archive for March, 2006

Here’s another simple way to increase attendance at your teleseminars.

Post the start time in each time zone.

Why?

People get confused about translating time zones. If they are off by an hour, then you’ve lost them forever.

Here’s what your schedule should look like:

Our teleseminar will start at:
8 p.m. Eastern
7 p.m. Central
6 p.m. Mountain
5 p.m. Pacific

Don’t use abbreviations like ET or EST.

Place this chart in every confimring message and web page about the teleseminar. If you do, you won’t have people showing up early or late!

Dan Janal
President
Great Teleseminars Audio Production Studios
www.GreatTeleseminars.com
952-380-1554

Most evening teleseminars are held at 9 p.m. Eastern time USA, which is 6 p.m. Pacific time USA.

Marketers would call this “sweet spot” because it isn’t too late on the East Coast nor too early on the West Coast.

I repsectfully disagree.

It is too late for the East Coast who want to watch the news and go to bed. It is too early for the West Coast who are fighting traffic to get home.

What’s the solution?

Glad you asked.

Hold the event at 7 p.m. East Coast annd 7 p.m. West Coast (or 8 p.m. if your tests show those time are better.)

I’m not suggesting you hold the sun still to do this.

You can either hold the teleseminar twice. Make the same presentation twice when it best suits the time of your clients.

Or hold the presentation one time and record it on a telephone replay line. Let the West Coast people listen on replay. After all they watch TV showw on replay, don’t they?

I recommend this service to telephone replay
— and it is free! Can’t beat that. Sign up for your free account today and test it out. You’ll be amazed at the clarity and the quality of the sound.

Dan Janal
President
Great Telesemianars Audio Production Company
www.GreatTeleseminars.com