Teleseminars: How do you get people to show up?

Hosting free teleseminars is all the rage for people who want to showcase their expertise and build their brands.

Happy experts report hundreds upon hundreds of registrants to their events.

But the sad truth is that only 35 to 50 percent of those people will ever show up!

So how can you increase that rate?

Here are a few tips:

1. When people sign up, immediately show them a web page with the telephone sign-in codes.
2. Ask them to print it out right then and there.
3. Ask them to put it in their calendar, on the wall, anywhere they will see it.
4. On the day of the event, send them a reminder by email with the sign in info -- and the benefits of attending. Chances are they don't remember signing up for this seminar.
5. Reward them for attending. Give them a free PDF file or something else that doesn't cost you anything to send but has a high perceived value.

Let's assume people don't come. Life interrupts them. It happens. What can you do after the seminar is over?

Plenty.

1. Send them an email asking them if they'd like to listen to the replay. You did record this session, didn't you?
2. Ask them to buy the CD.
3. Ask them to buy the transcript.

If you have additional tips, I'd be happy to post the best ones to this blog.


Dan Janal
President
Great Teleseminars Audio Production Services
www.GreatTeleseminars.com
952-380-1554