Throw Out Your Phone Card NOW!

I did a sound check today before a phone call to make sure the quality was as good as possible. This is standard operating procedure at Great Teleseminars so we can catch potential problems and correct them before the recording begins.

The host sounded great but the guest expert sounded like she was calling from under a sewer pipe in Estonia.

She switched phones and now sounded like she was calling from under a sewer pipe in Latvia.

Then she suggested she call on her regular line "without using a telephone card."

Duh-uh.

You might not know this, but the reason phone cards are so cheap is because they use lower quality phone lines and the sound quality is not as good as a regular line. This is okay if you are calling your cousin in Peru and don't have a lot of money. But if you are conducting a teleseminar for clients who are paying real money, then don't be penny wise and pound foolish!

The host graciously offered to pay the guest expert's phone bill (7 cents per minute, times 60 minutes is a whopping $4.20).

The guest expert called back on her regular line and she sounded great!

Isn't your recording worth $4.20 to move from barely acceptable to just dandy?

So make sure you and your guest experts aren't using calling cards. Your clients deserve the best.

Dan Janal
Founder, PR LEADS Audio Production Company
www.greatteleseminars.com
952-380-1554

3 Ways to Increase Sales from Your Teleseminars

If you aren't using handouts for your teleseminars, you are leaving money on the table.

Here's why.

Handouts give you many opportunities to build trust and trust leads to sales.

If you follow these simple steps, you'll have a better chance of making more sales.

1. Have a handout. It can be as short as a list of 10 points you'll cover, or as in-depth as an entire Power Point presentation. The key here is to give your clients something to look at so they stay turned for the next point and can follow along with the presenter. For many people who are visually oriented, they will be lost without a handout and they will never hear your offer. By providing a handout, you'll capture this market. Your auditory learners will appreciate it too.

2. Make sure your logo and contact info are on the handout. After all, people can't buy from you unless then know how to contact you. And seeing your logo a few more times can only help you build your brand.

3. Here's the real meat in this message. Add your sales material after the instructional material. That's right. Let people know that you have additional products and services that can help them. They want to be helped. They want to work with people they trust. They are ready to buy now. Make it easy for them!

If you follow these three simple steps, you'll do a much better job at making sales at your teleseminars.

Dan Janal
Founder, Great Teleseminars Audio Production Services
http://www.GreatTeleseminars.com

Great tip from a reader!

David Markovitz suggests that when you mail a CD to a client, put some promotional material in the package as well. A postcard won't add as much as an ounce to the weight, so you won't have to add any postage.

If you put lots of papers inside, check how many you can get away with before you tip the scales and have to add more postage. Then ask yourself if it is worth the cost.

I'm a guest on a teleseminar this Thursday!