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Call reports can be a great asset to teleseminar producers.

A good call report shows the time a person came on the call, the time they left and the number of minutes on the call. It might even show the caller’s phone number.

You’ll see that not everyone stays on the line for the entire call, which prompted one client to wonder if he was doing something wrong.

Maybe. Maybe not.

A client emailed me that he was disappointed that people dropped off his call.

Here’s what I wrote:

Don’t read anything into this. They might have had a heart attack, gone to the bathroom, taken an important call, originally allocated 30 minutes to the call knowing they would have to run, lost the call because they have a rotten phone company or skype connection. OR, if you look at the start times, you might notice some people didn’t get on the call at the beginning. Don’t assume they just weren’t into you.

OTOH, some people will drop because they aren’t getting anything out of it — and that’s okay. Not everyone is going to buy from you. You can use this report to follow up with people and have a good idea of what they heard on the call. All this is positive.

Definitely review call reports to see if you can spot trends. If lots of people are bailing out at a particular time, you might be doing something wrong.

So review the reports and see what you can learn from them.

Dan Janal
www.GreatTeleseminars.com

Question: As a broadcast personality/journalist/interviewer with a strong
marketing sense, I wonder if there is an opportunity to serve as co-
host on teleseminars in order to make them more effective. I have
spent countless hours listening to dull and ineffective presentations
and this includes some of the major names in the Internet marketing
industry, and I really believe that I could help to make their
products sound (and sell) better.

I’d like your opinion on whether this idea has any merit, if a ton of
people like me are already doing it (and I’m just not hearing them),
or if marketers wouldn’t think twice of paying somebody a percentage
for this kind of service.

Dan Janal replies:

I agree that many people who do teleseminars lack the essential hosting and interviewing skills that can make a teleseminar sound professional, Many sound amateurish.

Unfortunately, many people either don’t seem to know the difference, or care. I find the same attitude with recording quality as well. I’ve heard many teleseminars from top names that offered disturbing sound effects that made me question their professionalism or their concern for their audiences. That’s the reason Great Teleseminars Audio Production Company exists–to help people who realize they need to sound good!

So, I agree with your premise: the need for quality interviewing and recording is paramount, but I wonder if you will find a market. People want to do teleseminars on the cheap and they use free conference services that offer quality that is just good enough to get by (although I was a guest on a teleseminar and the free service dropped everyone off the line — including me, the moderator and 100 paying clients!) .

The short answer is that you have a great idea for a service. But you’ll have to market your services superbly to find an audience that will pay for it.

Good luck!

Dan Janal
Founder
Great Teleseminars Audio Production Company
http://www.greatteleseminars.com