At Great Teleseminars, we offer track markers on CDs at
every five minutes, or at each major point you make,
(i.e. “There are five major points we’ll cover today.
Here’s the first important point…) That way, people
can find information quickly.
Here’s a real-life story from one of my friends, who
records her own CDs. It is fascinating reading!
Hi Dan,
I want to tell you a short story about what
happened on the way to Grandma’s house….
On Monday, Christmas Day, my husband, daughter
and I were driving to Grandma’s house.
The drive was not a long one, about one hour,
and we thought it would be a good time to catch
up on some marketing audio CD’s that my husband
had bought.
Well, while we were listening to one of the CDs,
we had to stop the audio for a moment to talk
about something.
When we resumed it, we wanted to back it up a few
minutes so we could hear what we missed.
My husband hit the track button to go back, but
there were no tracks!
This 78 min CD had no tracks on it!
What a pain!
We had to go back to the beginning and then hold
down the search button till we found the place
where we were. 26 minutes takes a long time to
hold down your finger on the fast forward button.
Then my husband slipped up, and hit the wrong
button again, and it sent us back to the beginning
of the audio CD! Again, I had to hold down the
fast forward button through 26 minutes of audio.
Ugh! This made me think:
‘I’m reluctant to listen to this guy’s products
because he makes it too hard to use!’
Are you making this mistake?
Are your products hard for your customers to use?
Remember, the easier it is for your customers to
consume your products, the more likely it will
be that they actually use them, and then want
to purchase more from you.
For example, in my product ‘Shopping Cart Secrets’
you get 6 audio CDs in the mail.
Each CD is split up into about 10-15 tracks, so
each track is about 5-10 min long. It comes in
a handy box that you can carry with you in your
car, or wherever you want to go.
You also get the MP3 audio files to listen on
your iPod if you prefer that method.
And you get the online audio buttons so that
you can listen on your computer if you prefer.
Plus you get an extensive handout with pictures
and screen shots, so if you are the type who
prefers to read you can just scan through the
handout and find the answers to your questions.
So take a look at your product, is it easy for
your customers to use?
Cheers,
Christina Hills
‘The Shopping Cart Queen’
p.s. Set up your shopping cart system set up
the *right* way.
Go to http://www.ShoppingCartSecrets.com
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For information on how you can get track markers put
on your CDs, go to www.greatteleseminars.com.
If you have existing CDs and would like us to re-master
them with track markers, please send me an email with the
number of CDs you’d like done and we’ll create a special
price for you. Mail to: info@greatteleseminars.com
