Lesson 1:
Attend A Telseminar or Teleclass
By Daniel Janal
Founder, Great Teleseminars
You can't conduct a teleclass until you've attended a teleclass. Pure and simple.
You have to see what it’s all about. You can’t describe jazz with words; you have to listen to it. While you listen to a teleclass, put yourself in the minds of your future teleclass attendees.
Ask yourself these questions because your clients will be asking themselves the same questions when you’re delivering your content.
Number One: How does the speaker or teacher sound? Is he too fast or too slow? Is she high pitched and hard to hear? Are they so close to the microphone they sound muffled, or so far away they sound distant? What’s going through your mind now? How is the pace? Is it too fast? Is it too slow? Is it just right? Pay close attention to these variables. Your clients will.
During the early part of the conference, ask people for feedback on how you sound. You don’t want to do 45 minutes of material and find out that people can’t hear you. That’s going to create a very bad situation.
Second, how do you feel? This is a weird environment. You’re not sitting in a seminar room looking at me. You are on the phone. What are you staring at? Are you looking at your computer? Are you doing your nails? Are you opening your mail?
These are issues you’re going to have to deal with. Of course, everyone learns differently and your clients will have different experiences because they have a variety of learning skills, backgrounds and abilities.
Let’s talk about how you feel physically. Are you holding a phone or are you on a headset? If you’re using a phone, how does your neck feel? How do you think it will feel after staying in this position for a 45-minute seminar? You might want to advise people to get a headset. You need to prepare your listeners for this. Again, these are things you need to be aware of and to prepare for.
Another issue to be concerned with are notes. Are you taking notes? How does it feel? Would you like handouts so you won't have to write every word and so you can concentrate on listening instead of taking notes? Think about what information you can send to your clients to make their lives easier and their experience more informative.
What kind of handouts do you want to give them? An outline? Do you want it to be a fill-in-the-blank type of handout that a lot of seminar leaders use? That can be effective. It all depends on your purpose. Do you want to use a PowerPoint slide show that mirrors the main points?
I want to tell you a story about a teleseminar I attended that was just a mess because the speaker had sent us several handouts. They weren’t numbered properly. Some had titles and some didn’t. It was a mess! We must have spent five minutes listening to her say "Please take out the handout on blah, blah, blah" and no one knew what she was talking about because of the faulty numbering system.
So, please, remember to make things as easy as possible because Murphy’s Law really does apply to teleseminars as it applies to anything else. If something can go wrong it will.
So on the first day, as I said before, attend a teleseminar. You may want to attend a few more just to see other people’s styles and that’s perfectly fine. I don’t pretend to have all the answers or to be the best style because I’m talking right now to you. There are many other formats and we’ll go into those in a few minutes on Day 6.
You can find additional conferences that are very inexpensive at PR LEADS. This site is owned by Dan Janal, founder of Great Teleseminars and the author of this book. You’ll find lots of good seminars for speakers and authors on how to get publicity and do marketing.
There are also a number of coaching sites that have teleseminars and advertisements for other teleseminars so there’s no shortage of places you can go to find teleseminars. The more you do it the more comfortable you’re going to be. So when you do it yourself you’ll be that much further ahead.
These sites also sell cassettes and CDs of previous seminars, so you can hear them at your convenience.
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