Lesson 2:
Select a Topic You Can Present
Easily and Effectively
By Daniel Janal
Founder, Great Teleseminars
Now you need to decide what topic you will present. Good marketers will ask these questions:
- Which topics do my audiences care about?
- Which topics haven't been overdone?
- Which topics are new?
- Which topics are those that people can't get anywhere else?
Good speakers ask a few additional questions:
- What do you know a lot about?
- What can you present easily?
Here's my advice:
Make it easy on yourself. Present your main topic. You will be uncomfortable during your first teleseminar because it is a new and different experience. Things will go wrong. You will be nervous. That's okay. Don't make the experience any more frightful by having to work through new material you aren't familiar with. Start with a topic you could recite in your sleep. Pick a topic that people want to know about. If you want to make money, think of the things that your clients are definitely interested in.
What topics are best? Everything really. Topics are businesses and entrepreneurs, coaching and consulting, computers, family, health, parenting, the Internet, money, personal finance, professional development, relationships, dating and marriage, recreation, sports, spirituality and religion, and teaching and training.
How long should the session be? One hour is the customary length. I would recommend doing a one-hour session with you presenting for 45 minutes and taking questions for 15 minutes.
As you get more comfortable with delivering seminars and marketing them, you might want to offer sessions that extend over several weeks, so you can get into a subject in great depth. If you record these sessions, you'll also be creating a volume of work that can be sold. Of course, you can record a single session and sell that audio as well. But let's start off simple.
Action Step:
* What topic do you want to present? Remember, pick a topic that is easy for you and appeals to your target audience!
Write the title here:
How long will the session last? Select one:
- 1 hour (60 minutes of seminar)
- 1 hour (45 minutes lecture; 15 minutes questions)
- 1 hour (60 minutes of mixed seminar and group interaction)
- 1 hour (60 minutes of group interaction)
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