Lesson 20:
Write a Follow-up Letter to Your Customers
By Daniel Janal
Founder, Great Teleseminars
One of the most important things you can do is to send your clients a follow-up letter via email after the teleseminar. This letter will help you with marketing and sales, so you can see it’s important.
Customer feedback. First, you’ll want feedback so you can learn how to improve. Second, you want to ask them for new topics. This is great market research for you.
Sales. You can use this message to sell additional products. You can up-sell the cassette or the CD for the seminar. Maybe they couldn’t take notes or they missed a few minutes because they had to go to the bathroom. Or maybe they liked the seminar so much they want to share the information with their colleagues, or they might want to listen to the information again. Maybe they learn by repetition. So don’t overlook the up-sell possibilities for this class and this product as well as the up-sell opportunities for future classes.
You can also promote your upcoming seminar and your previous seminars, which have been recorded to CDs or audiocassettes.
Since they now know you and your material and trust you, you have a great opportunity to sell them more products and seminars. Do it!
Action Steps:
- Review the samples in this book.
- Write your follow-up sales letter
It should be fairly short. It shouldn’t be any longer than one computer screen of an e-mail, which is about 24 lines.
Samples of follow-up messages
Thanks for attending our teleseminar on "Build Your Business Now," with Wendy Weiss. We are always interested in your thoughts and comments.
Please let us know what you thought of this seminar. Simply hit "reply" to this message and type your comments.
Also, please let us know which topics you'd like to see us present in the future to help you.
Finally, if you liked this seminar, you will want to see our other seminars on similar topics, including: Topic A (and link to the website page describing this product).
Topic B (and link to the website page describing this product). Topic C (and link to the website page describing this product).
Thanks for your help!
Dan Janal
Founder and President
Great Teleseminars
info@GreatTeleseminars.com
http://www.GreatTeleseminars.com
952-380-1554
Sample of follow-up material from sales prospecting seminar
Subject: Here is the message you were expecting
Hey Dan,
Today's Sales Management Tele -Seminar was a great thrill. I hope you got some valuable ideas. As promised during the seminar, here is your opportunity to get your personal Sales Management Symposium package. This is the latest, updated package and it's loaded with bonus materials. Here are just a few things you'll find inside the package:
** Over 15 minutes of sample audio footage (on CD) that I was able to capture from the last Sales
Management Symposium **
** A preview CD-ROM with comments and video footage from actual Symposium participants **
** A Sales Management Pointers page that tells you the seven specific things you can do to help solve your sales management headaches. **
** Plus, a bonus coupon worth $755.00...only available in this package **
This package tells it all!
If you're at all interested in improving your sales team, your management ability, your selling ability or the overall success of your organization, you can't afford to pass on this opportunity.
Simply click on the link below to fill out our re*uest form and we will send you your personal Sales Management Symposium package. In this special package you will find all of the details about the program and the special discount available to you as a Tele -Seminar participant.
http://www.brooksgroup.com/siteforms/smsform_t.htm
(if this link does not work, copy and paste it into your browser)
If you are not able to access the re*uest form for whatever reason, send me an e-mail letting me know that you would like a Sales Management Symposium package and I'll make sure we ship you one immediately. Send your message to ryan@thebrooksgroup.com .
Kind Regards, Ryan Pitz
The Brooks Group
www.brooksgroup.com
P.S. If you are not currently receiving our highly popular Sales Management E-mail Newsletter that contains piles of FREE, valuable information each and every month and would like to subscribe, simply click on the link below to sign-up today.
http://www.brooksgroup.com/free/ezine.htm
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